Create Your Brand by Writing Books in Your Field

Some twenty odd years ago, a major business philosopher by the name of Tom Peters predicted that each of us would need to create a brand. "Brand You" recognized that politicians, actors and other celebrities were correct. Each of us needs to create at least one brand -- a personal brand. Many of us need to create multiple brands -- one for our professional lives and one for each of our businesses.

As society becomes more and more buried in its own information castings, the need for strong branding becomes more and more important. People begin to lose time because they can't keep up. Eventually, some people will learn to manage the flow of information. Many never will. But until they learn to manage the flow, important tasks and information flows will be botched. They'll be rushed and only partially done. Branding is based on a recognition that many of these rush decisions will be based on reputation and promotion. Your reputation and recognition will help you to stand out from the grimy masses.

One of the best ways to create a brand for yourself is with a book. A well designed book immediately brands you as an expert in your field. It helps to establish your reputation. People automatically presume that you are an expert. After all you have to be in order to write a book. You need to know your stuff in order to properly target a solution to their exact problem. Don't you?

In fact, even telling people you are writing a book will raise your brand's reputation.

Your book is an automatic testimonial. And a testimonial helps convince people that your ideas and brand are worthwhile. After all someone else has checked you out and found your ideas suitable. Someone else is on the hook for having made a decision. Therefore I can go along safely and accept your abilities! Any copywriter will tell you that testimonials are key to getting people to buy your product -- in this case, you.

But that's not the only way that a book helps you build your brand.

A book is in many ways, a sample of your work. How you deal with the problem. How you deal with implementing a solution. How you deal with the person who has the problem. All of these are questions that anyone who is looking to deal with you will be interested in. And they are questions that your book -- because it's your book -- will answer for them.