Vogue Through the 60s

Vogue fashion magazine was founded in 1892 by Arthur Baldwin Turnure. Tenure started Vogue as a weekly society magazine in the United States. While Turnure had the magazine it was seen as a failing paper that wasn't going to last much longer at the rate it was going. When he passed away in 1909 Conde Nast bought the publication and took over the magazine and become to grow Vogue into what it is today. When Nast took over he decreased publication to bi-weekly. In 1910 Nast took the publication over seas, his over seas expansion started in Britain in 1916 and then moved into Italy and France by 1920 where the magazine took off with great success. Once Nast took over Vogue, Vogues publications and profits increased drastically. With Nast as owner Vogue took off into 9 different countries.

Vogue really took off during the great depression and then again during World War Two, when middle class women were looking into fashion more in the States because of the war going on over seas. During the WWII fashion from Paris was not coming to the states like it had been so women of the middle class needed to get their fashion information some where and where better to look than in Vogue. During this time Vogue had recruited Vanity Fairs editor Frank Crownsheild, to be editor of Vogue.

1913 Vogue started to incorporate photos which increased sales. Women were glad to see what they should wear instead of just being told what to wear and what the great looks were going to be. These pictures where great because with WWII Vogue began to focus on less expensive fabrics and ready to wear clothing that was affordable.

During the 1960s, Diana Vreeland was editor-in-chief and personality who tried to target the image of the magazine toward a younger crowd. This transition was developed because of the sexual revolution that was happening. The looks during this period were more contemporary and articles were directed more towards discussing sexuality. The 1960s were a great time when Vogue did most of its expanding, Vogue expanded coverage to include East Village boutiques in New York and started to feature downtown personalities, famous people, favorite places to go. Vogue had plenty of different models at this time and made them all house hold names during the 1960s.

From 1909 to 1960 Vogue was being published at a bi-weekly rate but in 1973 it switched to a monthly publication under the editor-in-chief Grace Mirabella. Mirabella made drastic editorial and style changes to change the magazine to target its changing audience.